Category Archives: Coaching

Life Coaching Tools – Special Reports

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Coaching is a rewarding and satisfying career but it is one that is seldom maximized by most coaches. Most coaches see between ten and twenty five clients per week and that is the extent of their coaching business. This coaching business model limits your income to the number of hours you are willing to coach and the amount per session that you can charge.

Sounds Good so What is a Product?

A product is any branded educational resource such as a teleclass, telecourse, report, ebook, workbook, workshop or anything else you can produce once and sell to many people. Now I know a lot of coaches think they could not create a product but that is not true. If you have a target coaching niche then you have a passion for that niche and they have problems, challenges, and goals that they are using coaching to achieve. People will buy things that help them solve their problems.

There are some very simple ways to create products that are not complicated or technical. First, let’s take a look at some simple and quick way to make products for your coaching business.

Special Reports

You can provide a special report full of information on a topic or issue that is of high interest to your target coaching niche. For example, if you are a life transition coach you could do a product on how to respond to and what to do when you are laid off from a job.

Special reports can be anywhere from ten to fifty pages. Simply write the report and create a PDF file that you can deliver to customers digitally. Special Reports are generally priced fairly low around seventeen to twenty dollars per report. They are often used as the first product in your product marketing funnel.

Creating a report is easy. Just think of a common issue that people in your target coaching niche face and address it in your special report. Make sure your headline is enticing and clear about the topic. Explore the challenge and the major suffering it causes people in your target coaching niche then go on to explore the smaller pains created by the main challenge. Discussing the challenges in detail will let your target coaching niche know that you are in tune with their needs.

Next examine all the possible solutions and give directions for the client to discover additional solutions. Cite examples of how different solutions have worked for others and give directions for what actions should be taken to implement solutions.

This type of special report will help potential coaching clients get to know, like and trust you. They will see that you are a coach who is familiar with their challenges and they will know that you are a resource for solutions.

Why Team Coaching Is Having a Big Effect in Organisations

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All industries require at least a degree of collaboration between two people. No man is an island, even if he is the sole member of his department. Because of this necessary collaboration, many organisations function on a foundation of teams. Every department operates like a team, and they interface with each other through even further team-related skills. Like a basketball team, a corporate team full of individuals with individual goals, who ignore the needs of those around them, are laughably ineffective. When a team comes together, however, and becomes willing to work towards a common goal, we see much better communication, cooperation, and success.

Communication and cooperation are key, and when these areas are neglected, that is when organisations start to fail. Some companies see the faults in their system before they become too large to correct and enlist the help of a coaching expert, who can help every employee find his place in the team and learn to work effectively in the group environment.

Role of a Coach

Even the best employees-the brightest, hardest working-may not “play well with others,” as the saying goes. A coach’s job is to evaluate the efficacy of a team, pinpoint weak spots, and implement plans to strengthen those weak spots. The most important role of a coach is to find the underlying problems and solve them. For example, Communication may have experienced a breakdown between two departments because of a perceived slight. Coaches can not only resolve that problem, but also ensure that it doesn’t happen again, by providing each team member with the skills he needs to be a more operative communicator.

Many people see coaches as problem solvers, and they are only brought in when a problem arises. However, the best time to bring in a coach for your employees is in the development stage. Just like in sports, coaches are there to direct success, not just to help with a specific problem. Starting from the very first day of your business, team coaching helps your employees to see themselves as a single functioning unit, rather than as several autonomous units.

When individuals realize that success is much more obtainable when they work together, utilize each person’s specific skill set, there is a much better chance that those people will collaborate to achieve common goals. Knowing that they have a place in the team allows every employee to feel at home in their specific role.

With team coaching, organisations are looking at bigger, bright futures. The most important factor of any business is human capital, and when those people all work together, with streamlined communication, a more successful, efficient, and profitable business emerges.